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SHANGRI-LA BRAND IDENTITY

ClassIntegrated Brand Design

Dates Jan-Mar 2026 Casual, authentic Chinese restaurant with an emphasis on Sichuan’s regional cuisine.

Sichuan is a large, heavily populated province in southwestern China known for its fertile basin, rich culture, and famously spicy cuisine, featuring most significant portion of the Tibetan Plateau’s eastern edge. 

Shangri-La is primarily a fictional, mythical, and harmonious mountain valley utopia described in James Hilton’s 1933 novel Lost Horizon, often associated with the Tibetan Kunlun Mountains. It is now synonymous to “earthly paradise”.

   

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