The goal of this project is to develop an understanding of the formal possibilities of a three-dimensional form, and the integration of type, image, and color, and how these work in reinforcement of a particular product brand. The project consists of three related products representing one product line. The entire product line may potentially include more than three products, but only three are needed to illustrate the overall design.
Colors
Warm and inviting, yellow tones for pasta
Typography
Headings: Lemonmilk with custom treatment
Body: Gill Sans
Character Design
Implementing creative interpretations of pasta shapes as people
Background Illustrations
The backgrounds behind the character compliments the origin of the respective pasta