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LYFT ANNUAL REPORT

Class Typography 2Dates
Oct-Nov 2025An annual report mimicking wayfinding visual motifs and Lyft’s iconic brand, utilizing the riso machine as a resource to create interesting layering.





Indesign spreads for comparison









    Moodboard
    Design Approach

    • Utilize their pink & purple gradient
    • Visual wayfinding motifs
    • Adapting elements of their brand in the report- like iconography & photography






       

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