Class
Typography 2
Dates
Oct-Nov 2025
Lyft Annual Report

An annual report mimicking wayfinding visual motifs and Lyft’s iconic brand, utilizing the riso machine as a resource to create interesting layering.

*The riso aspect of this project is still in progress















    Moodboard

           Design Approach

    • Utilize their pink & purple gradient
    • Visual wayfinding motifs
    • Adapting elements of their brand to the report- like iconography & photography





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